About Us

Snug As A Bug was started in 1992 by Liz Heyland and focused on manufacturing Made in Canada children's clothing. In 2005 she started creating a line of onesies and matching Christmas pajamas for everyone in your family. In 2007 the first (and only) retail store was started in the Junction area of Toronto. Today, the manufacturing arm of Snug As A Bug focuses on kids sun hats and a limited selection of Onesie pajamas. These items are on the website and available at the store - but there is now so much more...


What you can expect at the Toronto Store

Snug As A Bug is your local shop for Newborns, Kids and Tots.
We curate the quality products busy parents are looking for and sell them at a fair price.

Specializing in getting your kids outdoors.
Warm in the Winter, Dry in the Spring, Cozy in the Fall and Sun-Protected all Summer long.

Looking for Toys, games or puzzles?
We have them-lot’s of them, but to make the cut they must be educational, encourage developmental skills and are family favourites that stand the test of time.

New baby?
Drop by, we have so many of the essentials to make your life easier along with toys that are sure to bring out a baby giggle.

Our staff are trained retail professionals who greet you in a warm, neighbourly manner and are ready to help.